Our work.

A bold summer collection for Agent Provocateur’s Mykonos pop-up, also selling in stores from Miami to Monaco and Forte dei Marmi.

A summer range made to be grabbed on the way to the beach: a towel, water bottle and beach bag, all in signature pink with the logo front and centre. Each piece is made to go on holiday, come home and be packed again next summer.

Corner Shop is a grocer, baker, café and wine bar at 180 The Thames, and it needed a tote to match.

We made a bespoke tote in sturdy natural canvas with butter yellow handles and base, so it looks great and carries the weekly shop without complaint. Big enough for a baguette, a bottle and everything else you came in for. It’s built to be taken to the shop, the park and everywhere in between.

For 200 Years of the Railway, the Design Museum and National Rail unveiled Britain’s first new national railway clock in over 50 years. We made the exclusive merchandise collection for The Design Museum shop, plus a pop-up at London Bridge Station.

The result was a heritage-led, fully produced retail collection and pop-up celebrating British rail culture in the heart of London.

When Fenwick asked us to create a limited-edition collection for The Golden Flake Tavern, their Greggs pub takeover, we knew it couldn't just be merch. It had to be a series of authentic football shirts that fans would actually want to own.

So we started where every good kit starts: the archives. We dug through decades of football shirts to work out what makes the great ones great, the stripes, the collars, the badges, the way a shirt hangs after a pint.

Then came the hard part. Fenwick’s green stripe and Greggs’ bright yellow logo had to sit on the same shirt like they’d always been teammates. Add The Golden Flake Tavern crest and it looks like it has a history, even though it doesn’t. We obsessed over every detail until these felt like genuine kits, not souvenirs.

We took it from final tech packs through to production: a Home, Away and Third strip, with graphic scarves made for layering rather than waving. They’re part of a ten-piece collection, sold only at Fenwick Newcastle and online.

It looks like it came out of a club shop in 1994 and a fashion week in 2026. A limited run, for a pub with a limited run.

A cooking class by video call is a great idea, but only if everyone has the right ingredients on the counter. Google wanted a playful way to introduce its product line, so we built the whole thing as a kit.

We designed and produced a fully bespoke cooking kit in a presentation box, with die cut packaging holding every piece snugly in place. Open the lid and an illustrated chef is waiting, promising “all the ingredients you need to serve up the perfect pasta sauce”.

Inside are the pasta, the sauces, the seasoning and a wooden spoon, plus a recipe card for making a fusilli pesto.

The clever part is that nothing in the box is generic. Every product was sourced and branded to represent a different Google product. The jars of sauce carry Search Ads labels, and the wooden spoon is engraved “Account setup support”. A pasta night became a playful way to get to know the product line, with ingredients people actually wanted to use.

Google was launching its latest Pixel phones and wanted every launch to feel like an occasion. The brief: packaging that makes a VIP feel special the moment they open the lid.

We made a series of bespoke Google Pixel boxes, each one built for the people receiving it. There was a royal blue box celebrating England’s greats, a club-red box for a Premier League team, and a box for Google’s wider VIP list.

Each box has its own colour, its own pattern and its own detail, with the Google G repeated across the inside. The Pixel sits at the centre, with a Pixel Buds Pro or Pixel Watch alongside.

Same product, different box every time. Made to be opened, filmed and shared.

GQ was hosting a dinner, and it was all about the room: the people, the music, the clothes. The gift had to feel like part of the evening, not a branded add-on, and good enough that guests would want to take it home.

We designed and produced engraved brass matchboxes for the dinner’s guests. They’re small, weighty and well made, with the kind of detail you notice the moment you pick one up. They slip into a jacket pocket, and they’re too good to end up in a drawer.

Not Another Bill and Kipper wanted to make something together: a limited edition collaboration, designed by founders Ned and Sarah Corbett Winder. They needed a partner to take it from the first sketch to the finished product.

We brought a weekend bag and a garment bag to life at every stage. They’re spacious enough for a couple of nights away yet easy to carry on the train or plane, and built for the spontaneous trip, the work-to-weekend dash and everything in between.

Both are made from cotton canvas with leather detailing, finished in a rich woven geometric pattern in burgundy, cream and soft blue. Burgundy leather handles and zip trims add a polished, grown-up edge.

Open the garment bag and the details keep coming, from the striped lining to the Kipper label tucked inside. The thought goes all the way through.

Loop was teaming up with Paris Hilton, and the launch needed a PR package to match. It had to look glamorous, feel playful, and be made to be filmed, shared and shown off by creators.

We made a blush pink rigid box with a hidden drawer, printed with the Loop x Paris logo and finished with a velvet pull tab. Slide it open and the Loops are waiting inside, presented like treasure.

Then comes the scene-stealer: a plush chihuahua, a nod to Paris’s famous pups, in a custom sparkling collar with a pink heart charm.

The whole unboxing is pure Paris: hot pink velvet, rosy satin, pink rotary phones and disco ball shimmer. It’s a Y2K dream on camera, and the kind of gift creators can’t help but cuddle, film and share.

Ministry of Sound had spent 35 years championing Martin Audio, and that kind of milestone deserved more than a nod. We were asked to turn the page on those 35 years with a merch range worth celebrating.

We took the look and feel of Ministry of Sound and built a limited edition range around it: hoodies, scarves, lighter cases and socks. BPM and bold graphics run through every piece, so the sound is right there in the design.

Onitsuka Tiger turned 75 in 2024, and they celebrated by taking over a historic building on the Champs-Élysées during the Paris Olympics. We were asked to help turn it into a hotel, with merch to match.

We made an entire suite of one-off hotel merch, from towels to bedding, with extra details in both the café and the hotel itself. Every piece was designed down to the last stitch and carried that Onitsuka Tiger touch, right down to the Tiger Yellow.

The result was a hotel guests could stay in, sip in and wish they could take home.

SEGA was moving into a new headquarters and wanted to welcome its people in properly. The brief: a gift for every employee that marks the move and feels like SEGA.

We designed a bespoke roll-top backpack in deep blue, with black webbing handles and a SEGA strap down the front. A gold ring sits at the base of the strap, a nod to SEGA’s heritage that you’ll spot straight away.

It’s built for the daily commute, with a roll-top opening and side pockets, and it’s the kind of welcome gift people carry every day.

Two of tennis’s biggest tournaments, one brand to dress for both. For Stella Artois, we designed and produced event merchandise for Wimbledon and Roland Garros, from umbrellas to totes to giveaways.

Every piece was made to be used, not stuffed in a bag and forgotten, so the Stella Artois look went home on the train, to the shops and out in the rain.